What are the Online Marketing Strategies?

Online marketing is a set of activities aimed at increasing profits, developing and expanding the market, increasing brand popularity and attracting buyers and customers to business using the World Wide Web and its capabilities.

The achievement of the described goals is realized through the use of special tools, namely search engine promotion , media advertising, e-commerce and analytics.

This is the age of self-media marketing. We media (also known as We Media or Self-media) can make money by publishing content, usually writing, or sharing photos, or creating videos to attract audiences.

This is a simple and low-cost way to start a business, you can make more money from it.To start operating WeMedia, you must understand WeMedia’s business model operation and how to make personal development. . Also, you must create a personal label or personal brand.

Now, many self-media creators (KOL) and online marketing operators have matured to make money online by establishing their own personal brands.

How to Make Money from Online Marketing?

Make Money from Media Marketing: At present, there are many self-media, but in general, there are two main categories.

1. The first is for practitioners who are self-media. These people are not from the media, but from the industry. Usually, they have four to five years of experience in the industry. They have a deep understanding of the industry and are good at writing or teaching knowledge. 

Articles written by people from the media can be very in-depth and professional. And because of the high quality of articles, many industry practitioners like to follow self-media creators.

2. The second type of self-media creators are from major media and media. They may come from print media or online media. 

Since they cannot tolerate the rigidity and performance evaluation system of traditional media, they may need to consider the development of other media. For example, news TV stations set up online channels to attract more viewers.

The main goal of online marketing is to benefit by maximizing the satisfaction of that part of the target audience that is Internet users.

The main task of online marketing is to understand the needs of the part of the target audience of the product (brand), which is the Internet audience, to choose those needs that the company can satisfy, taking into account all the communication opportunities that the Internet presents.

Online marketing methods

Online marketing methods include:

• Web mastering (creation and maintenance of Internet resources);
• Internet integration (SEO, SMO);
• Search engine marketing (SEO);
• Media  advertising ;
• Contextual advertising (SEA, PPC advertising) text or banner;
• E-mail marketing;
• Affiliate marketing;
• Viral internet marketing;
• Hidden internet marketing;
• Interactive advertising;
• Social media marketing (SMM);
• Blogging.

Advantages of online marketing

• a wide information channel, the possibility of mass appeal to a wide audience;
• targeting – the possibility of targeted appeal to a certain part of the audience; 
• the ability to accurately and quickly analyze the reaction of the audience;
• reactivity – the possibility of prompt adjustment of communication (prompt response);
• measurability of the effectiveness of funds spent on online marketing through post-analysis;
• interactivity – the ability to involve the target audience in communication;
• creation, updating and constant replenishment of the database of buyers.

Features  of the online marketing complex :

• A product is something that is sold on the Internet. Very often, the interactivity of online marketing allows you to promote, position and sell a technically complex, venture product;
• price (price) – the price of a product on the Internet is often lower than the price of a similar product in retail, due to the absence of distribution costs and the reduction in on-line sales costs;
• promotion (promotion) – a set of measures to promote the Internet. online marketing involves the promotion of both the product (service) itself and the information platform (Internet resource);
• place of sale (place) – an Internet resource acts as a point of sale – the site of a brand, product, company. it is necessary to pay attention to usability – the convenience of using the website, the convenience of making a purchase: the interactivity of interaction with customers before, during and after the sale, information service, delivery service, a variety of payment methods.

How to Do Online Marketing?

Online marketing strategy for online business.

1. Use Social Media:

Some people may find, but it is incredible, you may be able to make money from online marketing or social media sites such as Facebook, Twitter, Instagram, and Snapchat. Various individuals and teams use social media to promote and become celebrities on completely different social networks. 

You will have the option to start with a social media platform, so once you or your website spread widely, you can expand to other relevant online platforms.

After gaining a certain amount of quality and getting coverage on social networks, you can start online marketing or making money from “sponsored posts“. Remember, this may take a lot of your time.

You need to have your real fans, who will act with you and share your posts, instead of simply “buying” likes and fans.

Although publishing comedy is the most popular content type, there are social media influencers at almost every level (business, technology, food, travel, etc.). You choose in your own market segment, and then start to fill in relevant personal information to attract fans and subscribers.

If you keep your posts and updates normal, you might even see a surge in your fan base within a few months.

The most popular are the following sites:

• Twitter (public figures, foreigners, media);
• Facebook (business and “advanced” users);
• Youtube (video content for everyone);
• Instagram (fashion, services, visual content).

The following advertising formats are available on social networks:

• ads in the feed;
• video advertising;
• text-graphic block (TGB)

Major platforms offer tools to target social media ads as accurately as possible.

2.Be a Freelancer

If you have unique skills, finding Freelance is easy. For people with various skills, simple freelance jobs can be completed, and they can be paid, and the price is between $10 and $200 .

On these sites, find various tasks (writing, design, social media management, etc.), as well as detailed information related to payments and schedules. You will browse the list and apply for tasks that suit you.

Remember, you can only get paid in full after you complete and submit the work, and get the approval of the person representing the task. You may have to modify your work multiple times to suit the needs of service shoppers.

In addition, the website may use a portion of your income as a commission, so you need to carefully check the payment policy.

If you want to start freelancing, the main step you must do is to open a Paypal account, because most service purchasers use it to create payments. Once you have an associated account, you will register on the freelance website – I suggest you try upwork.com, freelancer.com and worknhire.com. i suggest you to read the following article.

In addition, you must also make a list of skill points, so interested service buyers will contact you directly. Otherwise, you will have to keep searching for and applying for the position you want.

When a service buyer recruits you, you must be committed to his task and ask for positive comments. This is very important because the next service buyer will consider your past service comments and consider whether to recruit you.

When you have more and more positive comments, it means that your reputation in the industry is getting higher and higher, and your influence is getting higher and higher, which will naturally attract more service buyers.

3. Start a Blog

Blogging is a profession. Major institutions have full-time bloggers who have full-time blogs, earning centipede thousand dollars a month, and influential blogs can also earn more. 

Popular bloggers today are considered powerful influencers who are able to influence their audience. The number of subscribers of top bloggers may exceed the audience of federal television channels. Attracting bloggers to promote a product/company/brand is called influencer marketing. The benefits of such cooperation include:

• high level of trust in the opinion leader;
• audience targeting;
• a good way to demonstrate the qualities of the product;
• seamless integration into the content storyline.

By popularity and audience coverage, bloggers are divided into the following groups:

• up to 10 thousand subscribers;
• from 10 to 999 thousand subscribers;
• over 1 million subscribers.

When working with bloggers, you need to remember the following principles:

• “millionaires” are more suitable for improving the image, and for conversions it is better to work with niche opinion leaders with engaged subscribers;
• it is better to choose long-term cooperation programs;
• for effective advertising, a blogger needs to provide not only the product itself, but also expert information, ideas and / or industry insiders.

What you have to remember is that making money through blogs requires a lot of time and effort. And you need to understand that your blog will not make money in the early stages. It will take a long time before starting to earn income. Click below to know more about blog and how to start it? 

Once your blog network starts to get enough visitors, you will get the advertising, sponsored content and affiliate marketing income.

There are two ways to start blogs and weblogs-you can use sites like Blogger or Tumblr to start blogs for free (this site was initially set up under Blogger.com, Myworldstuffs.com), in addition, you can also generate Self-hosted website blog. 

The former does not require capital expenditure, but the functional technology is based on Blogger. No matter the self-hosted website service can provide more creation tools and plug-ins, the functions will not be restricted.

For a self-hosted website, you may need to pay for the website name (Hostinger.com or Godaddy.com etc..) and the cost of the server hosting server. The value for a year may be between $31 and $50. 

The advantage of this is that you can customize the site plan according to your own preferences.

4.Become a YouTuber

Due to its wide coverage and ease of use, YouTube has become an important source of income for many personal media. You don’t even need to have professional equipment to record video, a medium-sized smartphone can complete the live broadcast. 

To become a Youtuber, you must create a YouTube channel, which operates in a similar way to a blog. As you create high-quality videos in your channel, subscribers will increase and your chances of making money will increase.

Choose a lesson or topic about the video you want to form and share in order to create a clear image of yourself. Once you become a celebrity, the brand will pay you to promote their products. You will also profit from Google advertising(Google Adsense).

To activate a YouTube channel, browse YouTube, go to the “Features” page, and register with your Google account, you will see the “Channel” tab. From this page, you can start your channel.

5. Web analytics

The most important advantage of online marketing is the technical ability to track almost all the actions of the audience in contact with advertising or the company’s website. 

Moreover, here it is possible to track important indicators of other market players. A large amount of analytical information can be obtained using the free Yandex.Metrica and Google Analytics services.

1) Website Analysis

• Attendance. The optimal indicator is very dependent on the specifics of the project. More than 100 unique users per day for a commercial site is considered a good result.
• Interaction time. For an online store, 5–7 minutes is considered a good indicator, and for a business card site, 1–2 minutes.
• The number of failures. If more than half of the users leave the site immediately after going to it, then you should think about optimization. A bounce rate of 10-15% is considered good.

2) Analysis of advertising campaigns

• Number of impressions;
• audience reach;
• the number of clicks;
• impression-to-click ratio (CTR).

3) Analysis of the work of the online store

• Product page browsing activity;
• the ratio of goods added to the “Cart” and completed purchases;
• when attracting paid traffic, indicators of the cost of attracting one user and the cost of one targeted action (CPA) are evaluated.

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