You need to understand SEO to increase organic traffic to your website. Then you have to optimize your website accordingly according to the search engine.
After learning and doing all these things, I am 100% sure that organic traffic on your website will be boosted instantly.
We recommend to read our previous article about (What is search engine optimization SEO?). After that read this article, it will going to help you alot to boost organic traffic to your website.
How to do SEO optimization?
Search engine optimization seems to be a topic that every small business owner wants to know. This is because most consumers are using search engines such as Google to find the brands, products and services they need most.
But how do you increase the search engine optimization results? Many different factors are involved in search engine rankings. Moreover, improving rankings is not easy. Search engine optimization requires time and money.
If you are short on time but have money, you can choose an SEO optimization company or an SEO consultant. If you are short of money, turn yourself into an SEO optimizer and do it yourself to improve the natural ranking of your website.
Improve the title
According to my research, the organic search traffic generated by e-commerce category pages should be 32% higher than that of product pages.
Sometimes, subtle and common-sense adjustments to title tags can make a big difference, especially if your website platform generates default titles based on the tags and website names in the search engine’s taxonomy. important. This may result in title tags, such as ” Woman’s xyz – [Your Site]” .
Are your title tags meaningful? Can you make them more specific or more relevant? For example, adding “shoes” to the title tag above might be a common sense adjustment: “Women’s shoes- [your website]” .
Conduct keyword research
A complete SEO program must rely on keyword research to form:
- Know the words and phrases of the real searcher.
- Determine the keywords to be targeted.
- Expand the demand for your products.
Marketers tend to use the terminology of their industry and brand. Don’t think you can do research if you know what consumers want and how they search.
The best keyword tool will provide a demand score for each topic. Although you need an effective Google Ads campaign to access the most useful data, Google Keywords Planner is a free keyword research tool.
Most other quantitative keyword tools require a paid subscription. However, some people still suggest keywords for free without providing data on popularity.
Google Keywords Planner is a free research tool. It is recommended to visit the website and get started.
Know your competition
Identify your organic search competitors-not necessarily websites that sell the same products and services, but websites and large retailers that compete with the same phrases. If Wikipedia, Vogue magazine and Walmart occupy the top positions on the search results page, they will be your competitors.
Ask yourself:
- How do they perform in natural search?
- What topics do they contain that you do not include?
- How do they build a website to target valuable keywords?
- How do they attract shoppers?
Also, research their reviews and social media activities to determine product or website information that can improve your own products and user experience.
Make the most of keywords
After understanding the needs of consumers and the search phrases they use, you can put keywords on every page of your website.
Create a spreadsheet with all the key pages in the navigation of the website, and put unique primary and secondary keywords on each page (or as many pages as possible. Create new pages for unassigned high-value keywords.
In blog posts, FAQ pages, and product pages, long tail keywords are used to drive more searches and are usually more targeted, such as “how to get red wine from the carpet” or “ex9116 exalt” 18v battery charger”.
Optimize your website
Having prepared your keywords, the next step is to implement on-page SEO, including:
- Update the content on the page to include keywords;
- Create a new page with text and possibly graphics, audio and video (for unassigned keywords);
- Start a new, keyword-rich section, such as a blog or education platform.
Focus on the relevance of the text elements (main title, tags, main description, subtitle, body content) of each page to the keyword topics used by the searcher.
Make regular content
SEO requires continuous content targeting your audience. Of course, the more articles you post, the higher the chances of your website being searched. But you don’t have to publish new blog posts or other content every day.
For many e-commerce sites, this is impractical. Publish content articles at least monthly (if not weekly). Consistency is the key.
“Content” doesn’t have to be just text. You can use illustrations, product photos, operating videos, or other content that helps shoppers understand your products or services. Creating “the unique value of the website” is essential.
If the content does not meet the demand or attract customers and potential customers, then you are wasting time and their time.
Improve external links
External links are external high-quality related websites that link to your website. The more the number, the better. Link equality and contextual relevance are the two most important organic ranking factors. The combination of link acquisition and content marketing will naturally increase your search visibility.
Content marketing for SEO involves creating articles, videos, and podcasts that people want to share and link to. As the number of people exposed to content increases, the likelihood of establishing links also increases.
On the other hand, link acquisition involves:
- Identifying high-value webpages or websites related to the topic;
- Figuring out how to make your content valuable to website owners; and
- Reaching out directly to request links, such as guest posts or interviews.
Google recommends that website owners build compelling websites for users to introduce to their friends.
The keyword research in step 2 above is very important because it provides a method for the most influential and highest-ranking websites.
Build your social media network platform
Social media enables you to connect with your audience. Building these relationships can increase the exposure of your content, so some people may post on this blog or link to social media.
Consumer-oriented businesses may find the greatest value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, as well as Facebook. In Taiwan, you can also consider using “Line“.
If you have attractive images, you can also post to Instagram. If you are willing to make videos, please use YouTube.
Understanding and analysis
You cannot optimize unmeasured content. SEO needs a basic understanding of Google Analytics to know which pages need to be optimized and which pages perform well.
In Google Analytics, go to Acquisition> All Traffic> Channels . Click “Organic Search” and change the primary size to “Landing Page”. Then, you can analyze your SEO performance there.
However, please pay attention to “keywords.” There is no analytical program that can accurately track which keywords are driving organic search traffic to your website.
Only the analysis of each search engine (such as the performance report of Google Search Console) can be done.
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