How to increase organic traffic?
Opening an online store is the same as a physical store. The challenge is to ensure that when people look for a product or service, they can find the product or service you provide, not the competition.
But the key to deciding whether to enter your online store has nothing to do with blind search engine optimization (SEO) and expensive pay-per-click advertising.
In addition to quietly waiting for search engines to search your online store, you can do many things to increase organic traffic for free. Here are 11 ways to increase organic traffic to your online store:
1. Optimize for your readers, not search engines
First and foremost, write down your buyer persona so you know who your content is for. By creating quality educational content that resonates with potential buyers, you will naturally improve SEO.
This means that mining your buyers is the main problem to be solved, and the keywords they use in search queries. Optimizing only for search engines is useless; all you have is keyword-stuffed nonsense.
Please provide product and service content in your buyer role, and you will automatically please search engines.
2. Write a blog regularly
Blogs are the most effective way to increase organic website traffic. It can give your website more depth, create a large catalog of character-optimized content that is centered on your market niche and is very useful.
However, poorly written, spam, or cheap content does more harm than good. Avoid it.
3. Join a blog group
Blog groups are a mutually beneficial place. Read, comment, and link to other people’s websites and blogs, especially those operating in your market. They want to read, comment, and link to your website and blog to attract more potential customers.
This is a good starting point. Getting your voice out there is a clever strategy. Spend some time answering other people’s questions in groups and provide real, valuable, and tangible insights into your specific area of expertise.
4. Use long-tail keywords
Don’t just use the most popular keywords on the market. Use keywords that are more suitable for your product or service.
Over time, Google and other search engines will recognize your website or blog as a destination for that particular topic, which in turn will improve your content’s ranking in search rankings and help your ideal customers find you .
Remember: Ranking on Google is about the scope of influence of having a particular niche topic. For example, the target audience of this blog post is those who want to learn more about increasing organic traffic. We did not target every keyword related to SEO.
5. Reduce your website metadata (meta data)
Title, URL, and description are the three key elements for optimizing a webpage or blog post. This is simple but very effective.
In fact, SEO factors on all pages are important for proper handling, but the meta description and metadata means you can tell Google exactly what you are talking about.
We use a lot of tools, including Yoast SEO plugin for WordPress, SEO tools from HubSpot, and Ahrefs to help us optimize our pages. But just “installing a plug-in” is not enough, you have to process each page in turn.
6. Continue to create high-quality content
Try to write and publish as much as possible, and even film descriptions, but ask for more opportunities to reach your guests, but don’t sacrifice quality!
The more quality content (including KOL articles and blog posts) on your website or blog, the more opportunities you will create for organic traffic.
7. Use internal links
Once you have established a decent content directory, you can link to it on your blog and your website to guide visitors to more relevant content. This allows visitors to stay on your site longer, which can help improve your search rankings.
However, don’t overuse internal links; too many, and it starts to look like spam.
8. Encourage importing links
Google gives priority to sites with a large number of incoming links, especially from other trusted sites. Encourage customers, friends, family, partners, suppliers, industry experts, and friendly bloggers to link to your website.
The more incoming links you have, the higher your site’s ranking, because it’s simple, the more authoritative it is in the eyes of search engines.
But be careful: some SEO companies will try to deceive Google with spam links from low-reputation sites. Some links can actually hurt your SEO.
9. Promote for yourself
You can also link to your content yourself on your personal blog, Facebook, Twitter, LinkedIn, etc.-be careful not to send spam.
If people come in from social media and spend time browsing your content, this is a strong signal to Google that the content is relevant, useful, and interesting. 4 self-media platforms-how to make money from online marketing
10. Use social media
Build influence on social media networks such as LinkedIn, Twitter, Instagram, Facebook, Line, Whatsapp, etc.
All these activities help to make your online store name and website address appear on the Internet. Add a share button to your site so that people can easily share your content. And write something worth sharing.
11. Use data and indicators to optimize results
Use tools like Google Analytics to track visitors to your website and blog. Being able to see where they came from and which keywords they searched for allows you to fine-tune your content.
Ultimately, in order to increase organic website traffic, you need to provide customers with what they want-high-quality advice, information, and insights.
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